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UCLA's Jonsson Comprehensive Cancer Center

Using Social Networking to Fight Cancer

Birthday WishMeet Maggie Mae Montgomery: for her birthday this year she asked friends and family to donate to the UCLA Fights Cancer Cause on Facebook in lieu of traditional gifts. Through the Facebook Birthday Wish application, Maggie raised nearly $100 to support leading-edge cancer research at UCLA’s Jonsson Comprehensive Cancer Center (JCCC).

“The birthday wish is one of the best ways I’ve seen Facebook used,” said Maggie. She took advantage of the opportunity to use social networking after being inspired by a friend who set up a donation website for his housewarming party. He asked guests to make donations to JCCC in lieu of a housewarming gift. Facebook’s Birthday Wish allowed Maggie to easily notify her friends about the cause she wished to support in honor of her birthday and even allowed her to suggest a donation amount. “If someone doesn’t know what to buy you as a gift, then a great suggestion is a donation to a cause you believe in,” said Maggie. She attributes the success of the Birthday Wish application to its user-friendly setup.

Selecting JCCC as her favorite charity was an easy decision for Maggie, who comes from a long line of UCLA graduates and is a UCLA graduate herself. Her grandfather was even enrolled in the first class at UCLA. In addition to her UCLA connection Maggie has also had family members, including her grandmother and grandfather, affected by cancer.

The Facebook Birthday Wish application is just one of the many ways you can easily support the fight against cancer. Visit the application webpage to learn more or to make your own birthday wish for UCLA Fights Cancer.

Last updated: 6/18/2012 10:35:14 AM